BDS, Fox Network, Super Bowl and SodaStream

VIDEO: Sorry, Coke and Pepsi. (Uncensored)


BDS, Fox Network, Super Bowl and SodaStream

John R. Houk

© January 30, 2014


I’ve been looking at the Boycott, Divestment and Sanctions (BDS) Movement recently spurred on by Ari Bussel (Reality Checkand Background on PM’s European BDS Cabinet Meeting). While I was thinking about how the BDS Movement is disgusting Jew-Hatred by design to award Muslim Arabs that call themselves Palestinians sovereignland of which they have no long standing historical heritage. I noticed a very short news piece on Fox News about a commercial for the Super Bowl marketing a natural soda-like drink from a company called SodaStream. The commercial was initially banned by the Fox Network and then recently Fox decided to show it but in a censored fashion.

 Scarlett Johansson sipping SodaStream Beverage 2

 The Fox News story was very short but it showed the uncensored version of the commercial. SodaStream found a high-value and well known actress in Scarlett Johansson to be the spokesperson in the ad. Fox News claimed the commercial was banned because of Ms. Johansson said at the very end of the ad:


Sorry, Coke and Pepsi.”


The ad-spot is only about 30 seconds and when shown on TV I saw nothing provocative that should have been censored. Sure Ms. Johansson was gorgeous in a black dress but it was not flamboyant or revealing. The most controversial portion perhaps was when after she made the natural soda she seductively began to drink the beverage through a straw. I thought I had seen ads at the Super Bowl that were more titillating then this SodaStream commercial. Remember theGo Daddy ads and thescantily clad mud-wrestling babes having it out over beer that is less filling or tastes great?


So I had to wonder if the Fox Network really banned the SodaStream video over the antisemitic movement known as BDS. I don’t know about you but the excuse of offending Coke and Pepsi to ban a marketing ad during the Super Bowl seemed pretty lame. I believe the Fox Network initially banned the entire commercial to avoid the multiculturalist Left Wing pressure of the Muslim Arab developed BDS Movement. Of course I can’t prove it, but I also don’t think it is a stretch to wonder. If you haven’t asked yourself for the reason that the BDS Movement is going nuts about a marketing commercial from SodaStream the reason is simple.


The manufacturing portion for SodaStream is not only in Israel, but it is also close to the part of Jerusalem that is on the Judea-Samaria side of Jerusalem after thecity’s conquest by Jordan’s (at that time Transjordan) Arab Legion under the command of British Army Officers in 1949 (particularly Sir John Bagot Glubb). The Arabs claim the belief that Israel reacquired Judea-Samaria (termed West Bank by Jordan) illegally and is occupied land. And the Jewish company SodaStream is in that part of Jerusalem retaken after the 1967 war. In the eyes of Leftists and Palestinian apologists this makes SodaStream an anti-Palestine company.


Scarlett Johansson has been attacked by the BDS Movement via the old pocket book by urging Oxfam to discontinue their eight relationship using her as an ambassador. Oxfam is an anti-povertyNGO that despises Israel for the misguided accusation of being an occupier of Arab land. Ms. Johansson has resigned her tenure with Oxfam. Read this deluded official statement from Oxfam:


“Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.


“Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law. Ms. Johansson has worked with Oxfam since 2005 and in 2007 became a Global Ambassador, helping to highlight the impact of natural disasters and raise funds to save lives and fight poverty.” (Quoted from: Scarlett Johansson Sides With SodaStream, Oxfam Responds With Candid Attack On ‘Illegal Trade’; By REBECCA MERRIMAN; Entertainment Wise; 1/30/14)

To Scarlett Johansson’s credit she disagrees with the pathetic BDS Movement and the likes of Oxfam by releasing her own statement:


“Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years.


“She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.” (Ibid.)


Ms. Johansson further said about the BDS Movement in general:


“[I’m a] supporter of economic cooperation and social interaction between a democratic Israel and Palestine.” (Ibid.)


In a statement quote from HuffPo Ms. Johansson is quoted as saying:


“SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits, and equal rights”.

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them.” (Quoted from: Scarlett Johansson’s SodaStream Super Bowl Ad Banned by Fox: Watch It Now! By ALLISON TAKEDA; Us Weekly; 1/28/14 1:30 PM)

This was gratifying to read Ms. Johansson’s disagreement with the criticism of the Jewish Israel Company of SodaStream.


I have a particular interest in the Super Bowl. I have been a Seahawk fan since the franchise’s founding in 1976. I am a Christian Zionist which means I believe Israel has a right to whatever Biblically ordained heritage land they can get a hold of. Also it is more of a truth that refugees caused from Arab invasions of 1948 and 1967 are the fault of the Arab nations that have had a burning desire to destroy Israel’s existence. These refugees should have been the problem of the losers of those two wars not the winner Israel. In that way of thinking the nation now known as Jordan was carved away from the British Mandate for Palestine as the Arab Hashemite Kingdom. Those refugees that were forced to remain in camps should have been matriculated into Egypt and especially Jordan. Those invading nations had no intention of creating an independent Palestinian State. Their goal was to divvy up the Jewish Homeland as the spoils of war.  If there is any kind of BDS movement it should be against the perpetrators of permanent war for the selfish refusal for the Jewish people to return to their ancestral home to be free of global Antisemitism. I’m not holding my breath though. Global Antisemitism is simply reemerging and that benefits the Jew-Hating Muslims of the Middle East.


JRH 1/30/14

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Background on PM’s European BDS Cabinet Meeting

Anti-BDS Banner
Ari Bussel sent this press release from NGO Monitor that further explains the nefariousness of the BDS Movement in relation to Israel.
JRH 1/30/14

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Background on PM’s European BDS Cabinet Meeting
Sent: 1/29/2014 5:14 PM
Sent by Ari Bussel
For Immediate Release
Contact: Emily Ziedman
NGO Monitor January 29, 2014
Prime Minister calls Cabinet Meeting on European BDS Concerns:
Background Information and Strategic Options
In advance of the Israeli Cabinet meeting about European BDS (boycotts, divestment, and sanctions), being convened today in Jerusalem, NGO Monitor released the following statement:
The boycott campaign, targeting Israeli firms and companies that do business with Israel has been active for more than ten years, and is led by a network of political advocacy non-governmental organizations (NGOs) funded largely by European governments. In order to successfully blunt and defeat this threat, it is necessary to understand the sources of BDS campaigns, their scope, alliances, primary tactics, and vulnerabilities.
BDS is a form of political warfare against the State of Israel based on the exploitation of human rights and humanitarian principles, double standards, invidious comparisons with South African apartheid, and false allegations of “war crimes” and violations of international law. (The discredited 2009 Goldstone report on Gaza is one of many examples of this process.)
Although often expressed in terms of opposition to the post-1967 Israeli occupation and settlements, the leaders of BDS campaigns repeatedly express their rejection of any Jewish right to self-determination, regardless of borders. The radical BDS movement supports Palestinian refugee demands, promotes the 1948 narrative of Palestinian victimization, and a “single state solution,” meaning the elimination of Israel as the nation-state of the Jewish people. In addition, the network of church-based NGOs that fund and promote BDS often include antisemitic themes and images. Therefore, the claim that BDS will end if a two-state peace agreement is reached is inconsistent with the evidence.
The most effective and immediate strategy to blunt BDS and other forms of political warfare is to end the massive funding given to radical NGOs that promote these anti-Israel campaigns in the Netherlands and elsewhere. NGO Monitor research has exposed tens of millions of Euros provided annually to NGOs via the EU and European governments. For more than ten years, this highly politicized NGO funding has been allocated for discriminatory anti-Israel warfare through secret processes under frameworks for humanitarian aid, democracy and human rights, and other universal moral principles.
There are at least 80 such NGOs, active in promoting BDS in Europe, North America, and elsewhere. Coalition of Women for Peace (CWP) – the leading Israeli NGO promoting BDS – was funded directly by the European Union, but requests for documents on this funding based on the EU’s freedom of information guidelines have been denied. Ali Abunimah and the NGO known as Electronic Intifada – among the most visible participants in BDS campaigns – have been funded indirectly by the Dutch government through the Interchurch Organization for Development Cooperation (ICCO), which has an annual budget of over €80 million. ICCO was also involved in lobbying the Dutch pension funds to divest from Israeli banks. As seen in the past few days, CWP, Electronic Intifada, and many Palestinian NGOs that receive European government funding are pressing Oxfam International, which receives funding from the UK, EU, Dutch, and other governments, to join the politicized campaign against SodaStream [Editor: Link added by me].
The first step in confronting European governments that provide most of the funds for these organizations is to demand the implementation of democratic transparency principles in Europe. On this basis, Israeli and European officials can negotiate guidelines for funding political advocacy NGOs, which would prevent grants to groups that promote double standards, the discriminatory singling out of Israel, lawfare based on “war crimes” and similar false allegations, and the denial of the right of the Jewish people to sovereign equality.
While these measures will not bring an immediate end to BDS and political warfare, they constitute the essential first steps towards a viable counter-strategy.
NGO Monitor, an independent research institution, was founded in 2002 in the wake of the World Conference against Racism in Durban, South Africa. At this conference, 1,500 NGOs formulated the “Durban Strategy” which aims to isolate Israel through measures such as boycott, divestment and sanctions
(BDS) campaigns, lawfare, delegitimization and demonization.
NGO Monitor (, is the leading source of expertise on the activities and funding of political advocacy NGOs involved in the Arab-Israeli conflict. NGO Monitor provides detailed and fully sourced information and analysis, promotes accountability, and supports discussion on the reports and activities of NGOs (non-governmental organizations) claiming to advance human rights and humanitarian agendas.
IMRA – Independent Media Review and Analysis
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